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Kateeva Names William Song as Director of Sales and Support for China and Taiwan

Seasoned sales professional brings experience in FPDs, LEDs and semiconductors to new role

Kateeva today named William Song as director of sales and support for China and Taiwan. Song will lead Kateeva’s sales and customer support activities in the region, where mass production of OLED technology is accelerating and demand for the company’s precision deposition technology is on the rise. Song brings deep experience in flat panel displays (FPDs), LEDs and semiconductors to Kateeva from previous roles at MKS Instruments, Varian Semiconductor Equipment Associates (now Applied Materials) and Agilent Technologies. From his base in Shanghai, he will report to Kateeva Senior Vice President of Customer Satisfaction Larry Timm.

Kateeva pioneered the YIELDjet™ platform to enable cost-effective mass production of OLED displays. The platform uses innovative inkjet printing as a manufacturing equipment solution. The first product to emerge from the platform is the YIELDjet FLEX. It was engineered to mass-produce flexible OLEDs by enabling thin film encapsulation (TFE). TFE is the process that gives thinness and flexibility to the OLED device.

Investment in OLED mass production in China and Taiwan is growing fast, as panel manufacturers scale up to meet demand for OLED products. Kateeva President Conor Madigan noted, “They’re building panels for diverse applications, like flexible OLEDs for curved and bendable gadgets, OLEDs for solid-state lighting and RGB OLEDs for large-size TVs. And, they’re investing in advanced manufacturing equipment to get to high-volume production. This trend makes the region a natural fit for Kateeva’s YIELDjet platform. It’s an exciting time for William to join the team.”

Larry Timm added, “William is a welcome addition to Kateeva. With his help, we look forward to strengthening our customer relationships and expanding sales in China and Taiwan.”

Song said, “It’s a thrill to join the team that’s transforming OLED mass production with its innovative inkjet printing manufacturing equipment.”

Song joins Kateeva from MKS Instruments, where he was sales director for China. MKS supplies technologies to capital equipment manufacturers serving the semiconductor, FPD, LED and other industries. While there, Song managed key accounts and developed strategies to penetrate new markets. Before MKS, Song was at Varian Semiconductor Equipment Associates as sales director for China, responsible for driving sales of the company’s capital equipment to semiconductor, solar, LED and FPD customers. At Agilent Technologies, Song served as senior sales manager for the company’s service sales in East China. He began his career as an electrical engineer.

Song earned a bachelor’s degree in electrical engineering and automation from Beijing University of Aeronautics and Astronautics, and a master’s degree in electronic science and technology, with an emphasis on electronic circuit design and manufacture, from the University of Dundee in the United Kingdom.


About Kateeva, Inc.

Kateeva makes breakthrough production equipment for manufacturers of advanced electronics technologies. The company has pioneered a precision deposition technology platform that uses innovative inkjet printing to deposit coatings on complex applications with blinding speed and superb accuracy. Technology leaders use Kateeva’s solution to enable cost-effective mass production of flexible and large-size OLED displays, among other cutting-edge products. Kateeva is headquartered in Silicon Valley, maintains operations in Korea, Japan, Taiwan and China, and is backed by leading Venture Capital firms and other investors. www.kateeva.com.

YIELDjet is trademarked by Kateeva.


Media Contact

Jane Evans-Ryan
Genuity PR for Kateeva
Tel: (408) 489-6391
Email: jane@genuitypr.com